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Brand Promotion and UX design

This is a multi-media campaign for the promotion and display of a mobile platform geared towards shedding light on the misinformation and bias that Americans experience when navigating news and social media platforms. This trans-media design project challenges the user to think critically about the headlines they see and aims to provide a resource in which our audience can obtain factual, transparent information about the world’s current events. To solve this problem, we focus on bringing our message to our audience in clear, conversational terms and designing the user’s experience to be as painless and friendly as possible.

PRINT

SIGNAGE

SOCIAL MEDIA

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PROTOTYPE SCREENS