GRUBHUB

Advertisement animation

2020 central MN AdFed judge's choice & gold award

OBJECTIVE

The goal of this exercise was to create an animated advertisement intended for social media platforms. Along with exploring creative ways to advertise for a company, this was an exercise in creating frame-by-frame animations through photoshop and video editing software. 

STRATEGY + SOLUTION

Inspired by pop culture and the use of music to promote the message of a client, I created this small animation to match the beat of Queen’s hit song Another One Bites the Dust. I found that matching the movements of the “hand” to the beat of the song was an effective way to keep the user interested in the animation. I executed this frame by frame animation by creating frames in Adobe Illustrator and compiling them in Adobe Photoshop to export it as an animation.