HYKE
APP PROTOTYPE
2020 central MN student AdFed gold award
Hyke is an app for outdoors people that want to take their excursions to a new level. Customizable and clean, this app provides the user with an interface that is both new and familiar with the use of UI standards and experimental styling.
OBJECTIVE
The goal of this project was to explore the different processes and UI standards for app creation. Along with the challenge of exploring interface and experience design, I had to create a brand that was substantial and compelling to the user. I was challenged with determining the correct flow and user guidance while keeping a style that was functional as well as unique.
STRATEGY + SOLUTION
Created in Adobe XD, I was able to utilize UI kits for iPhones to aid my decisions. The logo mark and color palette was determined with a younger generation and natural colors in mind. The experience was approached with friendly conversational tones and custom options for choosing their own hiking and outdoor exploration.
